Chauffeur for the Day and Hourly Hire in London
One car, one chauffeur, your schedule
Book a car and a chauffeur for a block of hours or a full day, and use it however your day needs. Meetings, shopping, a wedding, a day out in the Cotswolds: your chauffeur waits between stops and the plan can change as you go. Minimum five hours in London, from £55 + VAT per hour.
What As Directed Actually Means
As directed is the industry term for this kind of booking. You do not need to agree every stop in advance. You tell your chauffeur where you are going next, they take you, and wait nearby until you are ready to continue. Longer itineraries outside London are quoted individually.
For a day with meetings in the City, Canary Wharf and Mayfair, that is the difference between one booking and four, and between explaining yourself to three different drivers or one.
Our hourly chauffeur service works the same way over a shorter window. Five hours covers a lunch and two meetings comfortably, and an evening of dinner in Mayfair, the theatre in Covent Garden and home afterwards is usually five or six.
Hire a Driver for the Day in London
A full day is ten hours in London. Within those hours the car takes you to as many stops as you want, in whatever order the day takes, with luggage and coats left in the boot between them.
People search for this half a dozen ways and mean the same thing each time. Hire a driver for a day, driver for a day, personal driver for the day, private driver for the day, hire a car and driver for the day, or day chauffeur. It is a vehicle from our fleet and a professional chauffeur, held for your day, with the same chauffeur from first pickup to last drop-off.
Visiting London for business or pleasure? Many clients pair a full day with a Heathrow arrival, so the chauffeur who collects them at the terminal stays with them for the rest of the day.
Why Choose Hourly or Full-Day Hire?
Flexibility
Change the plan mid-morning and nothing needs rebooking. The car is already yours for the day.
One Chauffeur, All Day
Where possible, the same chauffeur remains with you from the first pickup to the final drop-off. They learn the day as it goes and you stop repeating yourself.
No Parking, No Apps
Your chauffeur manages where the car waits between stops and coordinates the next pickup with you, so you are not hunting for it or booking again.
Choice of Car
Mercedes E Class, S Class or V Class, BMW 7 Series, Range Rover or Sprinter, matched to the number of people and the amount of luggage.
A Private Cabin
A quiet rear cabin for phone calls, rest or preparing for the next appointment, with nobody else in the car but your chauffeur.
Fixed Price
From £55 + VAT per hour, agreed before you travel. No meter, no surge and no surprises.
Booking Durations
We keep it simple with three booking options.
Minimum 5 hours
Within London. Ideal for meetings, a shopping trip, dinner or a theatre evening.
10 hours
Ten hours in London, as directed, with as many stops as the day needs.
Quoted individually
Days out of London, multi-day hire and bespoke itineraries are priced to the plan.
If your booking runs beyond the agreed time, additional time is charged at the applicable hourly rate in 30 minute increments. Additional charges may also apply.
How Much Does a Chauffeur Cost for a Day?
Chauffeur service costs in London are driven by the hours you hold the car and which car. Every booking is quoted at a fixed figure before you travel.
Mercedes E Class, hourly
Five hour minimum in London
Mercedes E Class, full day
10 hours as directed
S Class or BMW 7 Series
Priced to the vehicle and the day
V Class, Range Rover, Sprinter
Priced to the vehicle and the day
What the rate includes
The rate includes the vehicle, the chauffeur, fuel and waiting throughout the booked hours. A mileage allowance applies to hourly and full day bookings, and parking, tolls and congestion charges are charged where applicable. Bottled water, phone charging and WiFi where available come as standard.
How a chauffeur compares on cost
For a single journey across town a black cab will usually win. Hourly hire competes with a different thing: four or five separate taxis, the time spent waiting for each one, and the meeting you are late for because a car did not turn up. For a day with several stops, a chauffeur is usually the more productive choice.
Visiting executives often book for the day rather than per journey, and corporate clients can do this through a corporate account with one monthly invoice.
Popular Uses for Hourly & Daily Chauffeur Service
- Corporate & executive travel: multi-stop meetings, conferences and site visits. See corporate travel.
- Private tours & day trips: explore London, Windsor, Oxford, Henley-on-Thames and the Cotswolds with our private tours.
- Shopping trips: luxury shopping in Mayfair, Knightsbridge or Bicester Village, with bags kept safely in the car.
- Special occasions: birthdays, anniversaries or a romantic day out, plus weddings and events.
- VIP services: when privacy, punctuality and discretion are essential.
Mercedes-Benz E Class
From £55 + VAT per hour. The everyday choice for meetings and city days.
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Mercedes-Benz S Class
When the rear seat is your office for the day.
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Mercedes-Benz V Class
Families, teams and shopping days with plenty of bags.
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Mercedes Sprinter
Wedding parties, roadshows and group days out.
Book NowHow Our Hourly Chauffeur Service Works
Book Your Hours
- Choose how many hours you need, five minimum in London
- Pick your vehicle
- Receive a fixed price before you confirm
Plan Your Schedule
- Share your stops in advance, or as you go
- We plan the route and timings
- Chauffeur details confirmed before travel
Enjoy Your Day
- Your chauffeur stays with you all day
- Waits nearby between stops
- Ready to move whenever you are
Hourly vs. Full-Day Chauffeur Hire
Swipe to see the full table
| Feature | Hourly chauffeur hire | Full-day chauffeur hire |
|---|---|---|
| Ideal for | Business meetings, short shopping trips, multiple appointments | Sightseeing tours, weddings, full-day corporate events, VIP itineraries |
| Minimum booking | 5 hours in London | 10 hours (full day) |
| Flexibility | Adjust stops and routes as needed | Flexible throughout the booked hours |
| Pricing structure | Fixed hourly rate, from £55 + VAT | Fixed day rate for complete peace of mind, from £550 + VAT |
| Availability | 24/7, perfect for half-day plans | 24/7, best for full-day schedules |
| Waiting time | Included within booked hours | Included within booked hours |
| Vehicle options | Mercedes E Class, S Class, V Class, Range Rover, BMW 7 Series, Sprinter | Full fleet available, ideal for multi-vehicle coordination |
What a Full Day Actually Looks Like
Five of the most common ways clients use a chauffeur for the day.
The London business day
City at nine, Canary Wharf by eleven, lunch in Mayfair, two meetings in Holborn or the West End in the afternoon. Your chauffeur keeps the car nearby, your notes and bags stay on board, and you take calls between stops.
The Cotswolds day
Leave London or Windsor mid-morning for lunch at Soho Farmhouse or Estelle Manor, a walk around Bourton-on-the-Water, then back to London. Allow for 10 to 12 hours door to door.
Golf and race days
Wentworth, Sunningdale, Ascot and Goodwood are full-day bookings by nature, because nobody wants to drive home after the nineteenth hole or the last race. Your chauffeur is there at the end of the day. See our event chauffeur service.
The London sightseeing day
Tower of London, St Paul's, Buckingham Palace, Westminster, with Windsor Castle added if the day runs well. A chauffeur knows where to drop you and where to wait. See private tours and sightseeing.
Weddings and multi venue days
Ceremony at one venue, reception at another, guests who need moving between them. We can run more than one car and keep them coordinated. See our wedding chauffeur page.
The arrival day
Collected at Heathrow, straight to a first meeting, hotel check-in, then dinner. One chauffeur from the terminal to the end of the evening, with your luggage in the car all day.
Why Not Just Use an App?
Because apps cannot wait. You can book a ride-hailing car outside a restaurant for three hours, and a metered black cab will not quote a fixed figure for your day. The practical difference on the day: your coat and your laptop bag stay in the car between stops, the driver knows what is coming next, and the price was agreed in advance.
Swipe to see the full table
| Hourly chauffeur | Ride-hailing app | |
|---|---|---|
| Between stops | Chauffeur waits nearby, bags stay in the car | New car each time, rebook and wait |
| Price | Fixed before the day | Changes with demand and time of day |
| Driver | One professional chauffeur who knows the plan | Different driver every journey |
| Vehicle | The Mercedes, BMW or Range Rover you chose | Whatever arrives |
| Best for | Multi-stop days, events, visitors, executives | A single short journey |
What Clients Say About Us
Rated 5.0 from 51 Google reviews. Read more on our reviews page.
Hourly & Full-Day Chauffeur FAQs
A 10 hour Executive Class day with Black Royale starts from £550 + VAT, and hourly hire starts from £55 + VAT per hour with a five hour minimum in London. The rate includes the vehicle, the chauffeur and fuel within the booked hours. A mileage allowance applies, parking, tolls and congestion charges are charged where applicable, and First Class, Range Rover and V Class are priced to the vehicle.
Additional time is charged at the applicable hourly rate in 30 minute increments. Let us or your chauffeur know as soon as you expect the booking to run over so we can check continued availability.
Yes, and it is common for visiting executives and film and media work. Multi day bookings keep the same chauffeur throughout where we can, which is usually what people actually want. Rates for three days or more are quoted individually, so ask.
Our hourly chauffeur service typically requires a minimum booking of 5 hours in London. For trips outside London, the minimum may vary depending on distance.
Yes, our hourly and daily hire services are completely flexible. You can adjust your stops, extend your booking, or change destinations as needed (subject to vehicle availability).
Hourly hire starts from £55 + VAT per hour with a minimum of 5 hours in London. A mileage allowance applies to hourly and full day bookings. Parking, tolls and congestion charges are charged where applicable. If the booking runs beyond the agreed hours, additional time is charged in 30 minute increments.
We offer custom full-day packages ideal for sightseeing tours, countryside visits, or day trips to Windsor, Oxford, Henley-on-Thames, and more. Your chauffeur stays with you all day for a truly private, seamless experience.
Yes. Tell us which car when you book and it is reserved for you, Mercedes E-Class, S-Class or V-Class, BMW 7 Series, Range Rover or Sprinter. If you are not sure, tell us how many passengers and how much luggage and we will pick. Over a full day the V-Class is the most common choice for three or more people, and the S-Class or 7 Series for one or two who intend to work.
Yes, we offer hourly and daily hire in Windsor, Oxford, Henley-on-Thames, Marlow, High Wycombe, and the Home Counties. For longer journeys, city-to-city transfers are also available.
Yes. Corporate accounts are available for businesses requiring regular chauffeur travel, with monthly invoicing and simplified booking arrangements. There is no minimum monthly spend or account fee. See corporate travel.
Still Have Questions?
Our team is here to help 24/7.
Book a Chauffeur by the Hour or Day
Tell us the date, your first pickup and roughly how the day looks. We will match the car and send a fixed price before you confirm.